- _1. Strategy
- _Frameworks
- _Market Research
- _Strategy - Business Analytics (BA) and Business Intelligence (BI)
- _Strategy - Competitors
- Brainstorming Ideas
- Brainstorming Names
- Brainstorming - Domains
- Build and Flip
- Constraints of Time, Energy, and Money
- Methods to Find New Opportunities
- Services to Find New Opportunities - Idea Lists
- Services to Find New Opportunities - Trend Discovery Tools
- Services to Help Strategize - Brainstorming Tools
- Services to Help Strategize - Company Stat Sniffers
- Services to Help Strategize - Comparison Services
- Services to Help Strategize - Tech Sniffers
- Services to Help Strategize - Workspace Customization
- _Types - Solo Bootstrap Business - What is
- _Types - Team Bootstrap Business - What Is
- Differentiating Yourself from Competitors
- Layers of Influence
- Risks of running a business
- SaaS Revenue - Credit System
- SaaS Revenue Structure
- Strategize and Brainstorm Fast Like an American or Deep Like a German
- What are the C-Suite
- What CMO does
- What CTO does
- _1. Strategy - Product Portfolio
- _1. Strategy - Validation
- _2. Partnerships
- _3. Execution
- As a Solo Founder - Signals Approach
- As a Solo Founder - Signals Notion Template
- As a Solo Founder
- Clearly Communicate to Improve Execution
- Design and Develop the Product
- From App to Hiring
- From Startup to App
- Lean Quick Launches - Build-First Approach
- Lean Quick Launches - Market-First Approach
- Manage a Project from Scope to Execution
- Manage Departments
- Manage Remote Workers
- Manage Tasks and People with Get Things Done (GTD)
- SOP Example - Follow up on leads to increase retention
- _4. Leverage AI for Business
- Chat AI for C-Suite Level Decisions
- 1. Learn Anything
- Biz - Freelancer
- Biz - Marketing
- Biz - Strategy
- 1. Learn Anything - Youtube Search with Gemini AI
- 1. Learn Anything
- 2. Watch Anything (Guides, Tutorials)
- 3. Execute Anything
- 4. Track Anything - AI Creates Notion Board
- 4. Track Anything
- Notion can track or execute
- Chat AI for Marketing
- Biz - Marketing - Inbound, Outbound
- Biz - Writing
- ABM ICP tiering rubric with AI
- Marketing Research with Deep Research
- Chat AI for C-Suite Level Decisions
- _4. Leverage Your Intelligence
- _5. Exits
- Biz Foundational
- _Biz Math
- _Biz Math - Cloud Metrics
- _Biz Math - SaaS Metrics
- _Biz Math - Startup Metrics
- Biz Background Knowledge
- Economic Background Knowledge
- Biz Industries
- E-Commerce - Technical Guides
- Freelancers
- Web Design Management
- Finances
- Finances - Apps, Services
- Google Sheet
- Microsoft Excel
- Privacy.com Virtual Cards
- Finances - Corporate Development
- Finances, Accounting
- Finances, Accounting Bootstrapped
- Finances, Personal - Taxes
- __Learn by Leveling Up - Master Personal Tax Preparer
- 1. Learn by Leveling Up - Personal Tax
- 01. Basics and Pillars
- 0. Paying taxes, filing return
- 1. Conceptual - Year to year form changes
- 2. Conceptual - Three main pillars
- 3a. Forms Most Common
- 3b. Where to find forms and instructions
- 4a. Tax Statements and Returned Documents
- 4b. Quickly assess owed tax and earned income credit
- 5a. Earned income tax credit (EIC EITC) criteria
- 5b. Premium Tax Credit (If healthcare insurance through the marketplace)
- 6. Address Return Documents on Your Taxpayer Account
- 6b. Standard Deductions or Itemized Deductions
- 7. Case Study - Starting Freelancer
- 8. If need healthcare insurance
- 02. Incomes, etc - Employee W2 Tax Statement Entry with or without withheld
- 03. Incomes, etc - Incomes - Freelancer, Small Business, Contractor
- 04a. Incomes, etc - Rental Income
- 1. Classifying the rental property
- 2a. Dividing property into proportions
- 2b. Deducting Utilities paid for the tenants
- 3. Deducting tax portion for rental property
- 4. Deducting depreciation for rental income
- 5. Deducting Real Estate QBI for Rental Active Income
- Deducting RSO and SCEP
- Deduction Eg - Webhosting Fees
- Schedule E for Rental Income or Loyalty Income
- 05. Deductions - Small Business or Freelance or Contractor
- 1. Taxpayer Identification Number
- Deducting Qualified Business Income (QBI)
- Deducting Utilities and or Office paid for portion of working from home
- Deduction Category - Office Expenses
- Paid quarterly - Did not pay quarterly so underpayment penalty
- Paid quarterly - federal tax, social security, medicare - aka self employee taxes - ahead of April 15th
- 05b. Checkpoint - Gotchas
- 06. Deductions - Mid Business
- 07. Qualified Business Income (QBI) Deduction
- 08a. Procedures - Large Business
- 09. Misc Financial Situations
- 10. Managing Filed
- 11. Payment
- Glossary - Expense vs capitalize in tax preparation
- Glossary - Safe Harbor
- Glossary - Tax Liability
- IRS Learning Resources
- IRS Specific Forms and Tips by Industry
- 01. Basics and Pillars
- 2. Learn by Leveling Up - FreeTaxUSA.com
- 00. Recommendation - Level up on personal tax first
- 01. FreeTaxUSA - What is
- 02a. Three Pillars Navigation
- 02b. Workflows at FreeTaxUSA
- 03. Income Page and Sections
- 04a. Income as W2 Employee
- 04b.i. Income as non-W2
- 04b.ii. Income as non-W2 with 1099-NEC worker
- 04b.iii. Business Income (Schedule C) Screen
- 05a.i. Income as a Freelancer etc - Type of work or Business name
- 05a.ii. Income as a Freelancer etc - Link 1099-NEC into Schedule C
- 05a.iii. Income as a Freelancer etc - Add custom incomes and profits without tax statements
- 05b. Income as a Freelancer etc - Add Business Common Expenses
- 05b. Income as a Freelancer etc - Add Business Miscellaneous Expenses
- 05g. Generate the Schedule C so far
- 05h. QBI Deduction for Business Income
- 06a. Income, Deductions - Rental Passive Income
- 06b. Deductions - Rental Active Income (Rental Company)
- 06c. Deduction QBI for Rental Active Income (Rental Company)
- 07. Income - Interest Income
- 08a. Deductions Credits Workflow 1 - Deduction categories screen (Part 1)
- 08a. Deductions Credits Workflow 2 - Standard Deductions vs Itemized Deductions
- 08c. Deduction Credits Workflow 3 - Choose Standard or Itemized
- 08d. Deduction Credits Workflow 4 - Health Insurance from Marketplace
- 08e. Deduction Credits Workflow 5 - Deduction categories screen (Part 2)
- 08f. Deduction Credits Workflow 6 - Deduction categories screen (Part 3)
- 08g. Deduction Credits Workflow 7 - Summary
- 09a - Misc
- 10. State
- 11. Final Screens
- 12. Quirks of FreeTaxUSA
- __ Categories - Principles, then FreeTax USA
- 1. Learn by Leveling Up - Personal Tax
- Auditing
- Credits - Students
- Deductions - Businesses
- Recordkeeping
- Service - HR Block (Aka H&R)
- Service - Intuit TurboTax
- IRS only contacts by regular mail
- Service - Finding a service
- Vocab - Tax Shield
- __Learn by Leveling Up - Master Personal Tax Preparer
- Finances, Personal - Tips
- Tax Restructuring
- Finances - Apps, Services
- Finances - Investment, Revenues
- Investments
- Investments - Startups
- App Funding - How to Raise Capital Before Your Product is Built
- Financial metrics that investors evaluate
- Loan Underwriting
- Pitch Checklist - Pre-Product
- Pitch Template, Detailed Slideshow - Pre-Product
- Pitch Template, Short or Verbal - Pre-Product
- WACC - A Key Metric for Ongoing Investment Decisions
- YoY - Why Investors Analyze YoY Metrics to Evaluate Investment Worthiness
- Revenue Capture - Stripe
- Stripe - _PRIMER
- Stripe - _Setup - Activate Payments
- Stripe - _Test Credit Cards
- Stripe - _Test Mode - Switch to Live Mode
- Stripe - _Test Mode
- Stripe - Billing Related Shortcuts
- Stripe - Checkout - Upsell
- Stripe - Payment links, ui price card, and ui pay button
- Stripe - Payments - Refund
- Stripe - Pricing Table - _Create Pricing Table
- Stripe - Pricing Table - Feature Lists
- zOutlet - Stripe Developer
- Legal - Contracts, Compliance, Security
- Compliance
- _ Compliance Case Studies
- _ Required Reading for Tech Businesses - Cybersecurity
- __ Compliance - _Why Important
- __ Compliance - 1. Foreword to categories
- __ Compliance - 2. Standards and Compliance Frameworks
- __ Compliance - 3. Standards for Countries and States
- __ Compliance - 4. Standards for Industries and Protected Classes
- __ Compliance - 5. Indexes
- Attack Pattern - What is, and MITRE'S CAPEC
- Attack Pattern vs Vulnerability vs Exploit
- Authorized Vendors - FedRAMP Marketplace
- Developers - ATT&CK STIX Data
- Developers - Build apps based on compliance or cybersecurity data
- Indexes - MITRE ATT&CK
- Indexes - Slash Notation Indexes
- Misc - Invicti
- Misc - Techniques for Mitigating Vulnerabilities (Brief)
- Organization - U.S. Government Agencies in Cybersecurity
- Organization - U.S. Military Contracts in Web Design or Tech
- Organization FIRST.org - _Who are they
- Organization MITRE - _Who are they
- Organization MITRE - Enterprise Layer
- Organization MITRE - ICS Layer
- Organization MITRE - Their Cybersecurity Stack
- Organization MITRE - Their indexes
- Organization U.S. - Security Levels Above FedRAMP
- Reference - Compliance Orchestration Chart
- Reference Catalog - PDF of ISS Privacy Control Standards
- Reference Catalog - Spreadsheet of ISS Privacy Control Standards
- Scores - CVSS (Common Vulnerability Scoring System)
- Scores - CVSS Calculator
- Tool - CVSS Calculator
- Tool - Mitre Attack Navigator
- Vocab - Compliance vs Control
- Contracts
- Copyright Infringement Reporting
- Security SOPs
- Compliance
- Marketing and Sales
- Market Planning
- Marketing - _Services
- Marketing - Google Analytics
- Marketing - Google Looker Studio (As a marketing analytics tool)
- Marketing - Google Search Console
- Marketing - Hubspot
- _Third Party Add-ons on Google Sheet
- CRM Objects
- HubDB
- Hubspot API
- Hubspot Reports
- Hubspot UI - Chrome Extensions
- Hubspot UI - UI Extensions
- Hubspot Websites and Landing Pages
- _Primer - Code Hubspot Website or Landing Page
- _Primer - Drag & Drop Hubspot Website or Landing Page
- _Warning about ChatGPT
- Access other contact and CRM information
- Basics - Partials
- Basics - Theme vs Template vs Child Theme
- Comments
- dnd area
- Dynamic content slug webpages
- Extend from
- HubL crm_objects - _Primer - Render rows of contacts, etc
- HubL crm_objects limit rows
- HubL crm_objects limitations
- HubL crm_objects query by key and value
- HubL crm_objects sort or order by on rows
- HubL Custom objects
- HubL functions reference
- HubL HubDB - _Primer - Render all rows of custom table
- HubL in HubDB vs CRM standard objects
- HubL interactive table
- HubL is for landing page and website designer
- Hubspot Workflows
- Create UTM URLs that associates with marketing campaign and source (paid social, organic social, etc)
- Custom object vs HubDb - Watch
- Customize Hubspot CRM UI
- HubDB Tables
- Lead Scoring
- Tracking Code Tidbits on Hubspot
- Types of Hubspot Apps
- Upgrade needed
- Marketing - LinkedIn
- Connect GA4, etc to GTM
- Connect GSC to GA4
- Marketing - _Services Directory
- _Cate - Services Directory (Marketing)
- B2B Lead Intelligence
- B2B Visitor Deanonymization Services
- Best of Breeds
- Channels - Cold Email Services (Smartlead, Instantly, Lemlist, Woodpecker, Quickmail, RevReply, Clay, Superwave)
- Channels - Dialers and Texters
- Channels - Multi-channel Services
- Course Creator Stacks - Kajabi, Skool, Circle, Podia, etc
- Course Creator Stacks - NOT Udemy
- CRM All-In-One - Enterprise (Hubspot, Salesforce)
- CRM All-In-One - Not Enterprise (Zoho, GoHighLevel, SuiteDash)
- CRM All-In-One - Partial Stacks (Keap, Kartra, HoneyBook, Dubsado, ClientJoy)
- CRM All-In-One - Sale Stacks (Pipedrive, ActiveCampaign, Close, Salesmate)
- Landing Lead Page (Unbounce, Instapage, Leadpages, ClickFunnel)
- Newsletter Creator Stacks - Beehiv, Substack, Convertkit, Ghost, Medium, etc
- Personality Enrichment Services
- Marketing - ABM
- Marketing - Affiliate and Referral Programs
- Marketing - Booking, Socials
- Marketing - Copywriting
- Marketing - Emails
- __Email, Setup - 1. MX
- __Email, Setup - 2. SPF, Dkim, Dmarc
- _Learn by Leveling Up - Email SPF, Dkim, Dmarc
- _Email Deliverability Report
- Dmarc aggregate reports emailed to you - how unsub
- Dmarc aggregate reports emailed to you - what, how join
- Mnemonics of SPF, DKIM and Dmarc
- Reasoning behind SPF, Dkim, Dmarc
- Siteground Email Setup - SPF, Dkim, Dmarc - Quick Guide
- Under the hood - DKIM-Signature Verification
- Verify Email Setup with MxToolbox - SPF, Dkim, Dmarc
- _Email Scale Up for Cold Emails
- __ Tools Email Verifier Services
- __Tools Test Email Deliverability
- _Fundamental - Email deliverability and warmup
- _Fundamental - Email ramp up strategy
- _Fundamental - Warmup Checklist
- Email Campaigns - Coldest to Warmest
- Email Campaigns - Outbound Email Marketing
- First Email Outreach Deliverability
- Get conversion rate of the likelihood of opens and link clicks
- Get email reputation score of your domain
- Getting lead data to email outreach - Scraping
- Getting lead data to email outreach - Services
- MXToolbox - Who are they
- Principles - Spreading emails out over time, Tools to manage campaigns and automate compliance
- Superwave vs Others
- Word Variability in Cold Outreach (and Why Newsletters Are Different)
- Marketing - Forms
- Forms - Alternatives
- Forms - Google Forms
- Forms - Typeforms
- Marketing - Inbound, Outbound
- Marketing - Landing Pages
- Marketing - Lead Data Enrichment
- Marketing - Promotional Ads
- Marketing - Research
- Marketing - SEO
- _ SEO Tools
- _ More SEO Tools
- All-in-One SEO - Ahrefs
- All-in-One SEO - Moz
- All-in-One SEO - Semrush
- All-in-One SEO - zAhrefs vs Semrush
- Lighthouse Report - Google Chrome
- Lighthouse Report - Lighthouse Metrics is Better than Google Chrome's
- Rich Results (Google Search)
- SimilarWeb as a SEO Tool
- Test Website Speed - GTmetrix
- Test Website Speed - PingDom
- W3C Validation
- __ SEO News
- SEO - Content Automation - Blogs
- SEO Indirectly
- Sitemaps
- Structured Data, Linked Data, Rich Results
- Submit Sitemap to Search Engines (And track performance)
- Submit to Backlink Services
- zSEO Concepts
- SEO categories of on page, off page, technical
- Essential files and code for SEO
- Fundamental - SEO takes 3 months
- Google search how many indexed
- Long tail vs short tail keywords
- SEO Strategies
- 404 page for SEO
- Audit domain search
- Canonical for SEO
- Description SEO
- Footer SEO
- http for SEO
- Lazy load vs Pagination in SEO
- nlweb - Schema-Driven Url for AI-Discoverable Websites
- Spam signals hurt SEO
- Word variability across pages SEO
- Word variability on page SEO
- Wordpress SEO
- _ SEO Tools
- Marketing - Share preview card
- Meta Tags - Social Preview Cards
- MetaTags.io - Preview the share
- Social Debugger - _Why It Matters for Social Media Link Previews
- Social Debugger - Facebook Sharing Debugger - What it Sees
- Social Debugger - Facebook Sharing Debugger
- Social Debugger - LinkedIn Post Inspector
- Social Debugger - Twitter Card Validator
- Marketing - Social media content
- Marketing - Webinar
- Promoting Launch
- Sales
- _Mastery List - Email
- _Mastery List - Marketing
- Lead Capture
- Vocab - Funnel
- Meetings
- Operations
- Google Workspace
- Office Hacks
- Operations - Bootstrapped
- _Teaming Up
- USPS
- __What is a Bootstrapped startup
- Co-Founder Engineer Paid First & Conflict Resolutions
- Fax cover letter
- Fax digitally (no fax machine needed) - Dropbox Fax
- Finances - Finance and Business Templates
- Marketing information
- PDF conversion to Docx and Vice Versa
- PDF edit text
- Share account for Google Analytics, Google Postmaster etc
- Starting a Business - Master Checklist
- Operations - Corporate
- Name tags at networking events, etc
- Responsibility vs Accountability
- Risk Mitigation
- Bootstrapped Startup - Financial Risks
- Bootstrapped Startup - Operational Risks
- Team Tools
- Team Tools - Apps, Services
- Google Drive (For Mac)
- _How to get Google Drive for Mac
- _Setup - Enrich right click options in Finder
- _Setup - Hybrid Streaming with Specific Offline Folders
- _Under the Hood - File locations
- Making a Folder Available Offline but Now Stuck on Loading Your Files - Google Drive Mac
- Syncing - A file not in the computer - Google Drive Mac
- Syncing - A folder not in the computer - Google Drive Mac
- Syncing - Force Syncing Methods - Google Drive Mac
- Google Drive (Web)
- Google Takeout
- Google Drive (For Mac)
- Team Tools - Communication Apps
- Communication - Gmail (Web)
- Communication - Zoom
- Team Tools - Apps, Services
- Team Tools - KMPM
- App KMPM
- Tool-KM - Obsidian
- __Obsidian - PRIMER
- _Obsidian PRIMER
- _SETUP - Rearrange icons of plugins on the left side thin bar. And have it persist to next time you reload Obsidian
- _SETUP - Sync across devices
- _SETUP Recommended - Hotkeys, Obsidian
- _SETUP Recommended - Sortspec - Custom Sort
- Obsidian Formatting Examples
- Obsidian Workflow
- What is Obsidian good for
- _Obsidian - Publish Your Notes Online
- _Obsidian Graph View
- Test - Open Local Graph View while clicking these files
- _SETUP - Graph Shortcuts
- Can scope graph view
- Coloring nodes in Graph View
- Exclude certain titles
- Existing files only
- Graph View - Filter by path
- Local Graph
- Obsidian Graph View - Find Orphaned Notes
- Obsidian Graph View - Why
- Orphan Notes
- Using Obsidian's Graph View
- _Obsidian Image Hosting
- _Obsidian Kanbans
- Filenames of Obsidan Documents
- _What happens if you forcefully name a file with characters Obsidian doesn't like
- CANNOT - Filename cannot have slash or colon
- CANNOT - Filename cannot have upper caret and square brackets
- Filename can have ampersand &
- Filename can have burly braces {}
- Filename can have parentheses ()
- Filename can have plus +
- Filename can have semi colon ;
- Filename can have single ' or double " and even backquote `
- Filename can have tilde ~
- Obsidian Anki Flashcards
- Obsidian Canvas
- Obsidian Custom CSS
- Obsidian Dataview
- Obsidian Math Formulas (LaTeX)
- Obsidian Organization Schemes
- Obsidian Search
- _Required Background - Know Markdown for Obsidian
- Obsidian - Callouts
- Obsidian - Checklists or Checkboxes
- Obsidian - Embed another document
- Obsidian - Floating table of contents (Dynamic Outline)
- Obsidian - Hierarchy Listed Items are Collapsible, Expandable, Foldable, Unfoldable
- Obsidian - Highlight text
- Obsidian - Table sort column
- Obsidian - Toggleable collapsible sections
- Obsidian Automation - Other vaults opened from URL
- Obsidian Caveat - Turn Off Automatic Updates
- Obsidian Common Need - Add Properties for Extensions
- Obsidian DevTools Console
- Obsidian Fundamental - Youtube Embed
- Obsidian Inspector
- Obsidian Regex Find and Replace
- Obsidian Troubleshooting - Code Snippet ruining bullet format continuity
- Obsidian Workflow - Between screens
- Obsidian Workflow - Drag a document to out of screen
- Obsidian Workflow - Open Recent Files
- Troubleshooting - Can't Edit Any Documents
- Troubleshooting - Note appears to be empty content until I reopen it minutes afterwards
- Troubleshooting - Obsidian Files icon gone
- __Obsidian - PRIMER
- Tool-KM - Upnote
- Tool-KM - Obsidian
- SaaS KMPM
- Tool-KMPM - Notion
- _Notion PRIMER - Syntaxes
- Centering on Notion (workarounds)
- Colored divider on Notion (workaround)
- Compound filters in Notion
- Jump to links on Notion
- Notion - Add mermaid diagrams and charts
- Notion - Alternating table rows
- Notion - Multiple insert pages
- Notion - Pages disappeared from sidebar
- Notion - Uncheck all inputs
- Notion Best Practice - Table of content
- Notion Common Need - Prevent Duplicate Headings
- Notion date - Add days
- Notion date with short spelled month (workaround)
- Notion equation vs formula
- Notion navigation tricks
- Notion pin a view
- Notion Template Layout
- Notion Trendy - Borders (workaround)
- Notion Trendy - Widgets
- Notion vs UpNote toggle or collapsible
- Shortcode - Light or Dark Mode
- Shortcut - Toggleble List
- Workflow - Drag to move or duplicate
- Tool-PM - Clickup
- Tool-KMPM - Notion
- Self-Hosted KMPM
- Tool-KM - Trilium
- Tool-PM - Focalboard
- Googling for self hosted KM PM solutions
- Why May Go Self-Hosted
- __ Categories - App vs SaaS vs Self-Hosted
- What is KM and PM?
- App KMPM
- Z - Learn by leveling up MOC (Bizbrain)
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Who is Weng
I've always dreamed of creating that million-dollar app idea. I've developed apps for clients and pursued personal projects across various programming languages and tech ecosystems. I have a passion for 3D modeling, game development, and AI, all while having a previous career in healthcare. My interests are wide-ranging, which I believe might lead me to uncover a unique niche in the market. These are notes along my journey of entrepreneurship, and hopefully they will inspire me with ideas later down the road. If you're developing a tech venture and want to chat about it, please don't hesitate to reach out.
If you know how to use Github, you can contribute to notes at Weng's Business Brain.